Content Management

According to a FitForCommerce survey, retailers agreed that a strong content strategy is critical to success. The top three focus areas they cited were enhancement of product content with ‘How-To’ and other helpful information, creation of more editorial content, and incorporation of user-generated content.

Tools and Tricks and the Trade Content Tools

• Personalization

• Photography/Video

• Lifestyle/Editorial

• Content Management

• Product Information Management

• Digital Asset Management

• User-Generated Content

• Augmented Reality/3D Visualization