Content Management

According to a FitForCommerce survey, retailers agreed that a strong content strategy is critical to success. The top three focus areas they cited were enhancement of product content with ‘How-To’ and other helpful information, creation of more editorial content, and incorporation of user-generated content.

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Tools and Tricks and the Trade Content Tools

  • Personalization

  • Photography/Video

  • Lifestyle/Editorial

  • Content Management

  • Product Information Management

  • Digital Asset Management

  • User-Generated Content

  • Augmented Reality/3D Visualization