The explosive growth of ecommerce has put a premium on seamless, fast and affordable fulfillment options. Today’s omni-channel and global world brings additional layers of operational and logistical complexities to the fulfillment process that must be considered as part of overall fulfillment strategies.
Many retailers initially outsource fulfillment due to the capital investment required, labor costs, physical facility, lack of expertise, and the required focus on their core competency – the business itself.
Free shipping continues to be the top expectation shoppers have when placing orders, even if it results in slower delivery. To stay competitive, organizations must focus on making it easy, fast, and inexpensive (or free) for customers to receive their purchases. In a recent study, 83 percent of US shoppers stated that free shipping was the most important factor when ordering online, and over half indicated they had not completed a purchase because of delivery costs.