In the past year, several major retailers have announced store closings and bankruptcies or declining store sales. While the bulk of retail sales still come from physical stores, traditional retailers are feeling the pressure to drive more foot traffic, increase in-store sales, and encourage customers to return.
To meet customer demands, most retailers start by driving traffic to stores from digital channels and introducing Omni-channel retail best practices, such as Buy Online/ Return In-Store. 70 percent of online shoppers make an extra purchase when returning an item to a brick-and-mortar store. Only about 45 percent made an additional purchase when processing a return online and shipping it themselves.
The retail store is not dead. But, you must step up your game to meet the expectations of today’s digitally-savvy shoppers. That means introducing new digital in-store technologies that bridge online and in-store shopping experiences and providing better training and tools for store associates.