Maintaining a healthy customer retention rate is all about keeping customers happy. How to improve customer experiences and engagement should always be top of mind when devising the retention marketing strategy.
Customer-retention marketing strategies primarily include email, retargeting and loyalty programs. The key ingredient for highly successful strategies is personalization.
OUR TAKE: Tap into the customer lifecycle
The most successful retention marketing strategies involve leveraging data to identify where the individual shopper is in the customer journey and using those insights to create relevant marketing messages at key moments.
Tools and Services
DID YOU KNOW?
• It costs five times as much to attract a new customer than to retain an existing one
• Repeat customers generate between three and seven times higher revenue per visit than first-time visitors